Marketing Plan Development

A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives.  This plan contains a set of specific actions required to successfully implement a marketing strategy.  It can be for a product or service, a brand, or a product line and usually covers between one and five years.

A marketing plan for a small business typically includes a description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors.

1.    Description of the product or service, including special features

2.    Marketing budget, including the advertising and promotional plan

3.    Description of the business location, including advantages and disadvantages for marketing

4.    Pricing strategy

5.    Market Segmentation

A marketing plan for medium-sized and large organizations might look something like this:

1.    Executive Summary

2.    Current Situational Analysis
a.    Macroenvironment
b.    Market Analysis
c.    Consumer Analysis
d.    Internal
3.    Opportunities / Issue Analysis - SWOT Analysis

4.    Objectives

5.    Marketing Research

6.    Marketing Strategy
a.    The New Marketing Mix
7.    Action Plan

8.    Financial Forecast

This is a very abbreviated example. For more information, contact us today and we’ll take you step-by-step through our process that will deliver you a comprehensive strategic marketing plan.